Legal professionals across the board have a lot more to deal with now than in the past. The past course of action was to just assume all business would be conducted in the office, with prospects coming in at all hours to discuss pressing legal concerns. The office would then work as a whole to get things fixed and people would begin to move on with their day. However, the competition has increased in such a way where there are so many lawyers that you cannot just assume that your leads will come into the office now. They want to get to know you before they decide whether or not to look to you for legal services. While there is specific language that should be avoided when it comes to the promotion of legal services, the truth is that there is still so much to gain from the use of online measures such as social media.
There are millions of people that log onto to places like Facebook and Twitter, and these are all people that may have a need for your services. Even adults that don’t need to use your law firm today may end up using it down the road. Further still, let’s not forget that nobody’s disconnected these days. We all have friends and family that look to us and trust us with these details. This means that you really owe it to yourself to look at getting onto the middle of where all of the action is. When people use social media, it’s important to remember that people really are looking to be referred to services that they can use. If you already work with the public, then this is really just a natural progression from what you’re already doing. You just need to make sure that you’re looking at the best way to engage your audience.
Will there be a learning curve as far as the world of social media is concerned? Certainly. The biggest thing that you need to remember here is that you’re going to be talking to people, not robots. In other words, you need to make sure that you’re educating your audience, not just selling to them at every opportunity. People buy when they feel like someone is actually trying to give them information that they can use. So if you wanted to use a Facebook page, filling it with informative tips that your audience can use will go a lot farther than if you just talked about all for the specials that they had. Since you already have a law firm you’re associated with, you have the real weight of a business behind you. Don’t forget to use that to your advantage. When it comes to being a lawyer, power and positioning are definitely going to help you carve out a niche in the very competitive social media space.
Make sure that you have a few landing pages for the users to go. If you have an audience that speaks multiple languages, it may be a good idea to get someone to put your landing page in another language.
Social media can open doors for all legal professionals, not just ones that own the actual law firm. Check it out today!